What are the SEO On-Page Factors?

SEO On-page (also known as on-site SEO) refers to the process of optimizing web pages to boost search engine rankings for a website and to earn organic traffic. 

In addition to publishing appropriate, high-quality content, on-page SEO also involves optimizing the headlines, HTML tags (title, Meta, and header), and images. It also means that the website has a high degree of competence, authority, and reliability. 

It takes into account different aspects of the web page that, when taken together, will increase the visibility of your website in the search results.

Why On-Page should be best?

On-page SEO is important because it allows search engines to understand your website and its content, as well as to decide whether it applies to the query of a searcher. 

As the search engines become more advanced, the search engine results pages (SERPs) focus more on relevance and semantics. 

With its multitude of complex algorithms, Google is now much better at: 

  • Consider what users look for when they type a question. 
  • Providing user-compliant search results (info, shopping, navigational).

What are SEO on-page factors?

Ranking factors on-page will significantly affect your page’s ability to rank if properly configured. The major influencing on-page factors of search engine rankings are:

  • Title Tag:

The title tag, an HTML tag that resides in each web page’s header section, offers an initial reference or meaning as to what the topical subject of the respective page it is on is. 

By itself, the title tag has no effect on organic rankings, which is why it is ignored often. 

That being said, missing, duplicating, and poorly written title tags can all harm your SEO on-page activities, so make sure you optimize for that aspect.

  • Headlines:

Do you want the content of your website to perform well on search? Then write convincing headlines. 

It may seem too easy to get a title for a blog post, but a great headline may mean the difference between a click and an impression that’s why it’s important to build them strategically. 

For it to stand out on the SERPs, the headlines need to spark curiosity, tempting users to click through and continue reading the rest of the content.

  • SEO Writing:

With both search engines and users in mind, SEO writing means writing content. There’s a technique behind writing strong SEO material-and it’s more than just studying keywords and filling in the blanks. 

It just won’t be making material for the sake of it. Bear in mind that you write content for individuals, so that content must be high-quality, significant, and appropriate.

  • User Engagement:

Improving the on-page SEO services for your website is just half the fight. 

The other half is to ensure that users don’t bounce, but instead continue to display, engage with, and keep coming back for more of your content. 

It is a great challenge in itself to keep active users, but it is doable. Focus on such aspects as site speed, user interface, and content optimization, among others, to improve user engagement.


SEO specifications keep evolving, and keeping up with the new changes can be challenging. But you have to be in the know if you want your Google rankings to go from unnoticed to the top of the list.

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